Artist marketing strategy
Give your next release a plan. Develop a music marketing blueprint that connects your story, your audience, and your goals.
↗ Music moves people. We build the momentum.
Great music.
Real fans.
More impact.
You make the music. We help it find its people.
Marketing and promotion for artists, singers, and bands ready for their next chapter.
INDEPENDENT SPIRIT. INDUSTRY KNOW-HOW.UNIVERSAL CITY, CALIFORNIA · USA
ARTIST STRATEGYPRESS & RADIOSTREAMING PROMOTIONINDUSTRY CONNECTIONS
01 / Who we are
Turn the volume up.
Give your music a direction.
Adrenaline Music Group specializes in marketing for the entertainment industry. We work with musical artists, singers, and bands to connect their music with audiences and build a loyal following.
From a clear music marketing blueprint to press, radio, and streaming promotion, our focus is on the steps that move an artist forward.
02 / What we do
Your sound.
A stronger signal.
A connected approach to getting heard, building relationships, and growing your audience.
Press & radio outreach
Bring your story beyond the stage. Pursue music magazine coverage, interviews, and radio opportunities that introduce your music to new listeners.
↗Streaming promotion
Build a promotion strategy around the places people listen, including Spotify, Apple Music, Amazon Music, Pandora, and Tidal.
↗Industry connections
Explore opportunities to connect with managers, agents, A&R representatives, directors, music supervisors, and other music industry professionals.
↗History & legacy / The independent years
2004
Encino, California
Independent roots.
A history of execution.
Adrenaline Music Group, also known as Adrenaline Records, began as an independent record label in Encino, California. Founded in 2004 by Kevin Day and Fred Croshal and led by Bob Divney, the label specialized in alternative and indie projects.
Distributed through the Alternative Distribution Alliance (ADA) / Warner Music Group system and associated with Rocket Science, Adrenaline brought an execution-focused approach to independent releases.
INDEPENDENT LABELALTERNATIVE & INDIEADA / WARNER DISTRIBUTION
Selected releases from the Adrenaline era.
A selection of projects released or distributed through Adrenaline and its affiliated label network. Arrangements varied by artist, title, territory, and release.
Sister Hazel
Absolutely
Taylor Dayne
Satisfied
Fenix*TX
Purple Reign in Blood
Anthony Gomes
Music Is the Medicine
Luther Russell
Repair
Starsailor
On the Outside
The Crystal Method
Drive
Rusted Root
Stereo Rodeo
John 5
Requiem
Artists across the historical archive.
These names reflect past releases, distribution relationships, or affiliated projects. Many were one-off or limited engagements. This is a historical overview, not a current roster or a claim of ongoing representation.
- Aaron David Gleason
- Anthony Gomes
- Big Blue Hearts
- Black Light Burns
- Bleed the Dream
- Blue Beard
- Brothermandude
- Chingon
- DeSoL
- Dilana
- Fenix*TX / Fenix TX
- Five Times August
- Hurt
- In Theory
- Inviting The Crash
- John 5
- Jon Peter Lewis
- Juke Kartel (with Toby Rand)
- Luther Russell
- Monte Negro
- O.C.C. The Band
- Poets & Pornstars
- Point One
- Rusted Root
- Sister Hazel
- Soulidium
- Starsailor
- Storm Large & The Balls
- Taylor Dayne
- The Appearance
- The Bastard Fairies
- The Crystal Method
- The Gits (compilation)
- The Pink Spiders
- Treaty of Paris
- Volumen Cero
Explore soundtrack projects, associated artists & affiliated labels +
The broader release and affiliation history includes soundtrack projects such as Hans Zimmer’s The Simpsons Movie music, Heroes, and Friday Night Lights, alongside projects associated with Rick Springfield, Alex Woodard, Michael Bolton (DVD), and Tommy Lee.
Affiliated label relationships included Artists’ Addiction Records, Baria Records, Your Music America, and others. These references cover a wider network of label, distribution, and project relationships; they do not mean every artist or soundtrack was signed directly to Adrenaline.
That independent spirit. Today’s marketing focus.
Today, Adrenaline Music Group’s focus is music marketing: audience growth, press and radio outreach, streaming promotion, and industry connections. The next chapter puts the artist, the music, and a clear plan at the center.
Explore today’s services ↗Historical references: Discogs label archive · Archived label overview · HITS: 2006 industry review. Release examples and broader project history supplied by Adrenaline Music Group.
03 / The approach
Less guesswork.
More forward motion.
Start with your story.
Tell us what you’re making, who you want to reach, and where you want to go. Every artist starts from a different place.
Make every move count.
Shape a focused marketing direction around your audience, your release, and the opportunities that fit your music.
Connect. Promote. Grow.
Bring the strategy to life through audience development, outreach, and music promotion. Keep learning as your music reaches new people.
04 / Your next chapter
Ready to
make some
noise?
Tell us about your music and what’s next.
Let’s give your ambition a plan.
BASED IN UNIVERSAL CITY, CALIFORNIA
FOR ARTISTS. FOR THE MUSIC.
FOR ARTISTS. FOR THE MUSIC.